Submission for 2023 NDP Logo Competition.

The logo concept was birthed around the keywords - movement, direction and connectedness. These keywords encapsulate the idea of taking Singapore Forward and remaining united as one nation. As a national symbol of Singapore, the lion represents the country’s courage, excellence and strength. It is intentionally angled upwards to convey the confidence of pushing through the challenges and disruptions the country has or might face in the future. The heart and the lion flow as one, coming together collectively to celebrate the connectedness among Singaporeans as one united people and nation.