Formerly known as Urbana, Las Palmas is a palm Springs-inspired rooftop bar, located at Level 33 of Courtyard by Marriott Singapore Novena. The brand’s visual identity toes the line of mid-century modernism, 1950s Americana, mad-men era luxury, and boho California. A celebration of a unique era when Palm Springs was becoming the ‘Hollywood of the desert’ and American culture was letting its hair down and enjoying the finer things in life. A representation of the culinary and beverage traditions and the art & design that made it famous.
Las Palmas 2022
Design Studio ACRE Design
Creative Director TY Zheng
Graphic Designers Hiu Li Yeng Soong Li-Shya
Photos Las Palmas
Designed in 2022
Branding | Illustration | Collateral Design